SERVICES
Build a solid strategy around your goals, while harnessing the power of your purpose.
A New Kind of Partner:
Identifying creative opportunities and executing the plan is how we shine.
Action Plan Marketing first audits your energy, then our teams get aligned.
Our Agency Uses Omni-Channel Marketing Strategies Across Multiple Channel Platforms:
CONTENT | DIGITAL | PR | PARTNERSHIPS
DEVELOPING A BRAND STORY & MESSAGING
VISUAL BRANDING & GRAPHIC DESIGN
CONTENT STRATEGY DEVELOPMENT & EXECUTION:
EMAIL | ENEWSLETTER | BLOG | SOCIAL MEDIA | PODCASTS CONTENT CALENDAR
COLLATERAL CREATION
COPYWRITING & STORYTELLING FOR WEB AND SOCIAL TESTIMONIAL INCENTIVE PROGRAM LAUNCH & MANAGEMENT
OPTIMIZING CURRENT CAMPAIGNS
Deep-Dive
(Energy Audit) Let's hear your story.
In short, we want to hear your voice come through. Your brand identity represents the interests of your clients, customers, and members. Action Plan Marketing & PR comes in to inspect and dissect. We perform a complete energy audit for your brand: identify your target audience, current competition, analyze your existing strategies, examine your current brand positioning and understand your pain points. Getting to the core of your purpose is how we meticulously lay the groundwork to build out a branding & marketing plan to position your company as a thought leader in your field.
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Depending on your needs and goals, we conduct research, host workshops & host interviews with your company's customers and target audiences, in addition to your internal marketing & sales teams (Atusa's Align Method®)
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Atusa's Align Method is a FIVE-STEP deep-dive method tested & proven to sift through the noise and reveal the undiscovered truths of your business to tell your brand story.
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Questions and findings are broken out into four distinct categories of discovery.
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We synthesize and present a comprehensive, data-driven analysis of our findings when building out a strategy plan.
Strategize.
Let's put the plan together.
With the insights collected, we identify your brand voice and crystallize your message. Whether the goal is to build your business's pipeline, achieve more sales, amplify brand visibility, or increase engagement, it is imperative you are strategic with your plan, efficient with your time, and tactful with your messaging. From digital content creation to press & media, campaign launches to partnership cultivation, our mission is to mindfully implement an execution plan to socialize your newly established brand identity that will also yield the best results.
Four key marketing approaches house the following tactics to methodize TheActionPlan®:
CONTENT | DIGITAL | EXPERIENTIAL | TRAINING
In this phase, we present key findings and curate a personalized marketing plan that leverages our discoveries and supports your specified goal, timeline and budget.
Execute & Optimize.
See the strategy shine.
Here, we hit the ground running. It's a blast building your strategy plan, but we truly celebrate when we get to implement and execute all that we've created. We nurture your brand messaging and position your company to be "media-ready" - whenever you are. As we get to work, we monitor results and continue to build on the backs of the strategy we put into effect. During this phase, we are continuously optimizing programs and making adjustments to ensure a sustainable, future-proof branding & marketing strategy.