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Build a solid strategy around your goals, while harnessing the power of your purpose.


A New Kind of Partner:

Identifying creative opportunities and executing the plan is how we shine. 

Action Plan Marketing first audits your energy, then our teams get aligned.

Image by Lena Polishko


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Execute & Optimize.

Four key marketing approaches work cross-functionally to methodize TheActionPlan®:


We harness the power of research to drive your marketing strategy

Brand Creation & Design

Campaign Development

Copywriting & Storytelling

Working on a Laptop

Collateral Creation

Anchor 1


Let's hear your story.

In short, it is imperative that we hear your voice come through. Your brand identity represents the interests of your clients, customers, and members. Action Plan Marketing Agency comes in to inspect and dissect. We perform a complete energy audit for your brand: identify your target audience, current competition, analyze your existing strategies, examine your current brand positioning and understand your customer's pain points. Getting to the core of your purpose is how we meticulously curate the groundwork to lay out a tactical execution plan that fits your goals.

We've succinctly captured our in-depth evaluation phase to provide you with a 30,000 foot view of our Deep-Dive approach: 

  • We research, host workshops & conduct interviews with your business's segmented candidates, including current/past customers + prospects + internal marketing & sales teams (Atusa's Align Method®)

    • Atusa's Align Method is a FIVE-STEP deep-dive method tested & proven to sift through the noise and reveal the undiscovered needs of your business. 

  • Questions and findings are broken out into four distinct categories of discovery.

  • We synthesize and present a comprehensive, data-driven analysis of our findings in Strategy Phase.

Anchor 2


Let's put the plan together.

Whether it is building your pipeline, achieving more sales, amplifying brand visibility, or increasing engagement, it is imperative you are strategic with your plan, efficient with your time, and tactful with your messaging. From content creation to press & media, digital campaigns to partnership cultivation, mindfully positioning your brand identity to build an execution plan that will yield the best results is our mission. Your job is to stay true to yours.


Four key marketing approaches house the following tactics to methodize TheActionPlan®:


In this phase, we present key findings and curate a personalized marketing plan that leverages our discoveries and supports your specified goal, timeline and budget.  

Anchor 3

Execute & Optimize.

See the strategy shine.

Here, we hit the ground running. It's a blast building your strategy plan, but we truly celebrate when we get to implement and execute all that we've created. As we get to work, we monitor results, and continue to build on the backs of the strategy we put into effect. There is no limit to our plan, nor is there a final page.  During this phase, we are continuously optimizing programs and making adjustments to ensure a sustainable, future-proof strategy. 

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